<b>Mi</b><b> </b><b>TV Privacy Policy</b><br>Our Privacy Policy was updated on April 1st, 2020. From this date onwards,
this Privacy Policy can provide privacy details on how we manage your personal information for Mi TV products and
services.<br>Please take a moment to familiarize yourself with our privacy practices and let us know if you have any
questions.<br><br><b>Our commitment to you</b><br>This Privacy Policy explains how Xiaomi Singapore Pte. Ltd., Xiaomi
Technology Netherlands B.V., and its affiliated companies within the Xiaomi Group (hereinafter refer to as “Xiaomi”,
“we”, “our” or “us”) collect, use, disclose, process and protect any personal information that you give us or that we
collect from you, when you use Mi TV products and services. Should we ask you to provide certain information by which
you can be identified when using Mi TV products and services, it will only be used in accordance with this Privacy
Policy and/or our terms and conditions for users.<br>The Privacy Policy is designed with you in mind, and it is
important that you have a comprehensive understanding of our personal information collection and usage practices, while
ensuring that ultimately, you have control of any personal information provided to Xiaomi.<br>Under this Privacy Policy,
“personal information” means information that can be used to directly or indirectly identify an individual, either from
that information alone or from that information combined with other information Xiaomi has access to about that
individual, except as otherwise specifically provided by applicable laws in your region. We will use your personal
information strictly in accordance with privacy policy.<br>Ultimately, what we want is the best for all our users.
Should you have any concerns with our data handling practice as summarized in this Privacy Policy, please contact
privacy@xiaomi.com to address your specific concerns. We will be happy to hear from you.<br><br><b>What information is
    collected and how can we use it?</b><br><b>What information is collected by us?</b><br>In order to provide our
services to you, we will ask you to provide personal information that is necessary to provide those services to you. If
you do not provide your personal information, we may not be able to provide you with our products or services or respond
to your queries.<br>We may collect the following types of information (which may or may not be personal
information):<br><b>Information you provide to us: </b>we may collect any and all personal information you provide to
us, like Mi Account details (for system services verification only).<br><b>Device related information: </b>we may
collect information related to your device, like serial number, MAC address, Android version, and MIUI TV system-related
information.<br><b>Information related to your application usage: </b>including application basic information, such as
application version, application status record (e.g. downloading, installing, updating).<br><b>Log information:
</b>information related to your use of certain functions and apps. For example, network request information, crash
information, log information generated by using the services.<br><b>Non-identifiable information: </b>We may also
collect other types of information which are not directly or indirectly linked to an individual and which may not be
defined as personal information according to applicable local laws. Such information may include statistical data
generated when you use a specific service, such as device type, network monitoring data, connection type, application
crash events, system settings (e.g. volume, image). Such information is collected in order to improve the services we
provide to you.<br><br><b>How we use the personal information that we collect</b><br>The purpose of collecting personal
information is to provide you with products and/or services, and to ensure that we comply with applicable laws,
regulations and other regulatory requirements.<br>We may use your personal information for the following
purposes:<br><b>Providing, processing, maintaining, improving and developing our goods and/or services to you</b>,
including after-sales, customer support and for services on your device or through our websites.<br><b>Handling your
    device, service or any general queries</b>, such as answering customer inquiries, sending information about our
events or notifications.<br><b>Internal purposes</b> such as data analyze, research and development of statistical
information related to the use of our products and services to better improve our products and services.<br><b>Storing
    and maintaining information about you for our business operations or for fulfilling our legal
    obligations</b>.<br><b>Providing local services </b>that do not require communication with our servers.<br><b>Other
    purposes with your consent.</b><br><br><b>Retention policy</b><br>Personal information will be held for as long as
it is necessary to fulfill the purpose for which it was collected, or as required by applicable laws. We will cease to
retain and delete or anonymize personal information once the purpose of collection is fulfilled, or after we confirm
your request for erasure, or after we terminate the operation of the corresponding product or service. An exception to
this is personal information that we are processing for public interest, scientific, historical research or statistical
purposes. Xiaomi will continue to retain this type of information for longer than its standard retention period, where
permitted based on applicable laws or your request, even if further data processing is not related to the original
purpose of collection.<br>Xiaomi Technology Netherlands B.V. will act as the data controller and Xiaomi Singapore Pte.
Ltd. will be responsible for the data processing and data storage. For the purposes described in the Privacy Policy,
your information may be transferred to the data center in Singapore in accordance with applicable law.<br><br><b>Order
    of precedence</b><br>This Privacy Policy describes Mi TV products and services. In the event of inconsistency
between <a href="https://privacy.mi.com/all/en_US">Xiaomi Privacy Policy</a> and this Privacy Policy, this Privacy Policy shall prevail. For the terms and conditions
not stipulated in this Privacy Policy, Xiaomi Privacy Policy shall prevail.<br><br><b>Contact us</b><br>If you have any
comments or questions about this Privacy Policy or any questions relating to Xiaomi’s collection, use or disclosure of
your personal information, please contact us at the address below referencing “Privacy Policy”:<br><br><b>Xiaomi
    Communications Co, LTD</b><br>#019, 9th Floor, Building 6, 33 Xi'erqi Middle Road, Haidian District, Beijing, China,
100085<br><br><b>Xiaomi Singapore Pte. Ltd.</b><br>20 Cross Street, China Court #02-12<br>Singapore 048422<br>
<b>Xiaomi Technology Netherlands B.V.</b><b>
</b>Room 04-106, Wework Strawinskylaan 4117 4th Floor, Atrium North Tower Amsterdam, 1017XD<br>Email:
privacy@xiaomi.com<br><br>Thank you for taking the time to read our Privacy Policy!<br><br><br>